Why we can’t accept H&M’S Apology for the Ad Featuring a Black Child Wearing “Coolest Monkey in the Jungle” Hoodie

H&M over the weekend put a young African-American kid in a green “Coolest Monkey In The Jungle” sweatshirt as an advertisement. The company apologized for their advertisement today. We shouldn’t let them off the hook. The only reason they apologized is because they got caught.

This advertisement is terrible, it really shows how the company thinks about black people, it showed their true colors. Every piece of clothing they put out to advertise they have countless meetings about the product. So who decide this was a good idea to release to the public? The people who gave the go ahead on this need to be held accountable and fired. H&M only released an apology but aren’t truly sorry about it because they didn’t take action.

The Weeknd recently announced on Twitter that he’s cutting business ties with H&M over this advertisement.

If you think this okay and not a big deal then you’re apart of the problem as well. 


  • Rubie Herod

    Nice shoes I bought these shoes for my wife and I for running and other outdoor activities because I naturally run up on my forefoot and I hate wearing shoes with all the extra padding that only adds bulk. We have had them for several months now and I no longer get shin splints when I run and find that I like walking around barefoot (real barefoot) much more now. Go easy when you…

  • Clarence Buffey

    I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to create my own blog and would like to know where u got this from. thanks

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